focussed on creating an experience
that was both attractive to kids and
reassuringly welcome to parents.
The new visual identity is a glimpse
of the world created just for
children where everything about
the environment is built around
them. A core part has been the
bespoke characters which
have been embraced by
children of all ages.
Commissioned by Hull Forward, Fred developed a distinctive brand style for the area which reflected its heritage and diverse offer for visitors. The brand was rolled out across street banners, high quality promotiional materials and branded packaging for local shop keepers. Fred also developed and hosted a series of events to drive footfall to the area from summer fetes to festive markets.
Amy is a new software solution for the hospitality industry which was to be launched across the UK. Fred developed a full brand and identity concept for this exciting national product and based it around a character with a persona that would appeal to the industry. As this was going to be aimed at upscale establishments and venues Amy’s look and feel was intentionally stylish and thought provoking to establish the system as something different and innovative. Black on black photography of all the service elements associated with what Amy now replaced was a more innovative way of portraying the functions rather than more traditional photoshoots on location in a restaurant or bar. Amy is making herself known in the sector.