Wykeland
Fred has produced various brand identities and marketing materials for a number of Wykeland developments, both on and offline. Fred also worked with the team to produce an innovative design solution for their corporate credentials comprising a fold out A1 aerial shot of the region with key projects and developments marked out, that was a practical way to showcase the portfolio in meetings.
Horncastle
Horncastle Group are specialists in creating innovative property solutions and have properties and sites across the region. Fred worked with them to unite their diverse property portfolio under a single branding and campaign that would help them compete more effectively in a challenging economic climate and ensure that each property was seen as part of a broader dynamic offer. The resulting Gro strategy and campaign has seen tenant and enquiry numbers rise significantly. It has also had a major impact on the groups profile as the striking design and campaign identity means that each site is easily recognisable and cross promotes the others.
Princes Quay
Working with the owners, agents and management team at Princes Quay, Fred has evolved the brand identity and marketing strategy to reposition the centre as a family destination of choice. The new strapline ‘Shop Eat & Vue’ was devised to represent the new offer of shops, cinema and the newly launched restaurants. Fred’s holistic approach comprises all marketing elements from events to social media, advertising to signage.
Just Car Clinics
Fred has managed all marketing activity on behalf of the UK’s second largest accident repair company for more than 2 years and by working alongside the Operations Board as the marketing function, all marketing activity is intrinsically linked to the business objectives. Fred advised and guided the Group in evolving the brand to embrace the retail opportunity which involved developing the brand identity, designing reception refits, developing internal training as well as brand new external marketing materials and promotional activity..
Vivergo Fuels
The UK's largest biofuels development in the UK is working with Fred to develop their brand positioning, internal communications strategy, interiors, and corporate materials to name but a few.
Secrets of the Glen
Fred was briefed to create a premium contemporary brand and packaging style with strong Scottish providence to be launched into the American market.
Taylor & Taylor
This was a price sensitive product, which relied on premium style branding created to deliver a luxury feel product at a low cost price aimed at the mass market. It was launched in Tesco's nationwide and achieved high sales volumes.
Little Learners
When re-branding the nursery Fred
focussed on creating an experience
that was both attractive to kids and
reassuringly welcome to parents.
The new visual identity is a glimpse
of the world created just for
children where everything about
the environment is built around
them. A core part has been the
bespoke characters which
have been embraced by
children of all ages.
focussed on creating an experience
that was both attractive to kids and
reassuringly welcome to parents.
The new visual identity is a glimpse
of the world created just for
children where everything about
the environment is built around
them. A core part has been the
bespoke characters which
have been embraced by
children of all ages.
Catzero Design
Fred repositioned this successful youth charity so that it could tap into the corporate hospitality market. The communications strategy, website, literature and overall positioning now mean that they can, and do, successfully compete with commercial competitors across the UK, which generates further funding for their youth charity projects. Result!
Humber LEP
Fred beat 24 other agencies to develop the brand, website and communications campaigns for this key economic development body. This project made perfect use of Fred's extensive destination branding experience.
VHEY Hull Guide
Design, copywriting, art direction and concept development were all part of the delivery of both the Hull & East Yorkshire and Bridlington Guides. Based on the success of this year’s guides, Fred has already been appointed to deliver 2013.
Bankside
Five years of research and development went into the creation of the Fusion chassis and it was critical that the marketing materials reflected that this was the most revolutionary engineering launch in the caravan and frames industry for more than 80 years. Eventual designs perfectly conveyed the intelligent engineering.
The Deep
Fred’s design solution when asked to create a leaflet that would encourage teachers but also appeal to school children and excite them about a trip to The Deep was hugely effective. A simple bold poster on the reverse for the classroom wall, powerful statements the kids could relate to and clear segments relating to the curriculum for teachers all combined to create an effective promotional tool.
Gateway Pathfinder - The New Standard
A community engagement and information source should simply feature two elements, easy to read information and the community themselves. Fred’s newspaper format for Gateway Pathfinder ensured all the key development sites in Newington St Andrews were covered but updates were positioned from the perspectives of the people living there.
Hungate
As one of the most prestigious residential developments in the centre of York, Hungate deserved design that reflected the quality of the properties. Fred’s lifestyle-styled designs supported both on and offline media, including extensive site dressing and hoardings.
Green Port Hull
Fred’s fresh design for Green Port Hull was created to capture the imagination of the city region’s population at all levels from MPs and senior business people to students, school children and local residents.
Youthguide
Designed to attract young people to the area and increase student retention rates in the city this brochure, designed in conjunction with students from Hull University, has been a huge success as it has showcased the city region at its best for the under 25s.
Fulcrum
Fulcrum is a leading independent utilities infrastructure organisation, providing technical engineering, design, project management, consultancy and audit services across gas and multi-utility connections throughout the UK. Fred is working with this national business to develop innovative stylish communications that reflect their professionalism, scale of activity and modern approach.
Streetwise
Fred worked with Streetwise to ensure that they stood out from other accountants for all the right reasons and developed a clear brand strategy that the business could utilise to attract new customers.
Trinity Quarter
Hull’s Trinity Quarter is at the heart of the historic Old Town.
Commissioned by Hull Forward, Fred developed a distinctive brand style for the area which reflected its heritage and diverse offer for visitors. The brand was rolled out across street banners, high quality promotiional materials and branded packaging for local shop keepers. Fred also developed and hosted a series of events to drive footfall to the area from summer fetes to festive markets.
Commissioned by Hull Forward, Fred developed a distinctive brand style for the area which reflected its heritage and diverse offer for visitors. The brand was rolled out across street banners, high quality promotiional materials and branded packaging for local shop keepers. Fred also developed and hosted a series of events to drive footfall to the area from summer fetes to festive markets.
Houlton Design
As one of the region’s most established building contractors and developers, Houlton has been involved in many of the landmark buildings in the East Yorkshire region and their portfolio keeps on growing. Fred supports the team by ensuring that prospective clients are aware of their involvement, successes and quality standards in support of their new business development strategy.
VHEY Dine Drink Discover
The challenge was for Fred to develop a high impact campaign and identity that would champion local produce and encourage tourists to sample local food and drink establishments. Rather than simply shoot beautiful food Fred sought out a more creative approach, which would capture the local humour of the area and engage with visitors in a way that would make them smile. The resulting logo and promotion campaign utilised scale to play with people’s perceptions of what they thought they saw. Art direction drove creative photoshoots across venues with tiny figures shot in the food as part of their environment. The result has been a high impact campaign that has captured imaginations and led to spin off small art installations in some of the venues.
The Yorkshire Wolds Festival
Summer fun, diverse entertainment and a great family experience all set in stunning countryside was what needed to be conveyed by the Wolds Festival branding. The design captured elements of it all and embedded them in the logo with each new look at the design revealing something new. It was used across literature, promotional merchandise and online and was welcomed across participants and attendees as a real glimpse of summer activity. Fred works extensively in the tourism and destination marketing sector.
Britannia - Holy Brook Court
Nestled in a valley deep in the Halifax countryside provided obvious inspiration for the positioning of this exclusive residential development to portray the kind of lifestyle, views and quality property prospective purchasers could expect.
Omnicom Engineering
Omnicom are a Geospatial Infrastructure Technology company working across the UK and Europe. The challenge was to develop their communications strategy and marketing approach to attract new business in an ever more competitive environment. Fred started with the businesses core objectives, spent time with the sales and delivery team and met the technical specialists who built their unique products. With a fresh external perspective it was quickly apparent that the product and service was already in place but their brand, marketing strategy and communications activity needed to be developed to truly reflect the quality and service that they delivered.
Amy
Amy is a new software solution for the hospitality industry which was to be launched across the UK. Fred developed a full brand and identity concept for this exciting national product and based it around a character with a persona that would appeal to the industry. As this was going to be aimed at upscale establishments and venues Amy’s look and feel was intentionally stylish and thought provoking to establish the system as something different and innovative. Black on black photography of all the service elements associated with what Amy now replaced was a more innovative way of portraying the functions rather than more traditional photoshoots on location in a restaurant or bar. Amy is making herself known in the sector.
