January 2012
14/01/2012 Posted by Fred
Fred is feeling Deep joy as the first of the 400,000 copies of The Deep’s main visitor guide have started to hit the tourism racks!
Fred is feeling Deep joy as the first of the 400,000 copies of The Deep’s main visitor guide have started to hit the tourism racks!  Fred won a competitive tender to design the popular guide as The Deep team were impressed with our proposals to create a focus on the ever-popular shark as a central character to create an instant wow factor that will both excite children and help parents engage with the experience.

The all-new guide takes the potential visitor on a journey through the various exhibitions within Hull attraction, including this year’s new addition Bug Champions, which will open in time for Easter. The leaflet is being distributed across the region and beyond and found at key pick up points such as other visitor attractions, shopping centres, restaurants and supermarkets.

Becky Leach, Marketing Officer for The Deep, said: “We really enjoyed working with Fred on this project. Their pitch showed creativity, great value for money and instantly impressed the team here. Their enthusiasm has been clear throughout the project so far, and we are delighted with the finished leaflets.”
January 2012
14/01/2012 Posted by Fred
More than 400 people attended the Green Port Hull public consultation to find out more information about the planning submission for the proposed Siemens development.
More than 400 people attended the Green Port Hull public consultation to find out more information about the planning submission for the proposed Siemens development. Fred arranged a mobile exhibition on a bus that visited several key residential locations close to the dock, as well as the city centre, to ensure as many people could view the plans as possible.  The bus was decked out with large scale plans, aerials, facts & stats and a fly thorough.  For the second Green Port Hull consultation running, we received 100% positive feedback from the public in their reponse towards the proposals.
April 2013
08/04/2013 Posted by Fred

Fred was commissioned to create a brand new identity to support the extensive refurbishment and relaunch of one of Hull’s most prominent business locations, overlooking Hull Marina.  Marina Court’s new signage and wayfinding as well as full marketing credentials now position the site as one of Hull’s premium business locations.

Marina Court was a 19XXs building adjacent to the popular Hull Marina and in a prominent position on Castle Street, one of the main arterial routes through Hull city centre. 



Wykeland purchased the property in 2012 with a view to re-energising what they could see was a prime location in the city and potentially a high impact building.  Working with newly secured tenants, including Andrew Jackson Solicitors and Ernst & Young, Wykeland undertook extensive internal and external renovations.  This included the commission for Fred to design a new brand identity for the building.  The resulting refurbishment supported by the striking new signage and way finding throughout the site has created a truly impressive and landmark building.