Strategy
Strategy always comes first at Fred. We think before we do, we will challenge you on the why before we discuss how, and we will always ensure that everything is results driven. Fred knows that the right marketing strategy is absolutely vital to your business. It’s the first thing we work on with our clients and, along with our innovative design approach, it’s the work we are most proud of because once we get that right, everything else just works.
If you want an agency that just does what you ask and never challenges you, then maybe stay with the agency you have. But, if you need a dynamic strategy that drives results, then you need Fred.
If you want an agency that just does what you ask and never challenges you, then maybe stay with the agency you have. But, if you need a dynamic strategy that drives results, then you need Fred.
Vivergo Fuels
Vivergo Fuels is a biorefinery for the future and a joint venture between AB Sugar, BP and Dupont. It is an exciting new business that once launched will be one of the largest ethanol producers in Europe and the biggest in the UK. Fred has been working with Vivergo to develop an exciting marketing strategy within an existing brand framework to ensure that all communications activity is as innovative as the company itself. More
Just Car Clinic
Just Car Clinics require a step change in brand identity to reflect their move away from 100% accident repair to include maintenance services. This comprised a logo refresh, new strapline, a suite of tactical promotional materials and design of a brand new reception interiors concept available across 25 sites. The new style receptions are now more customer friendly, welcoming and focused on retail sales.
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Design & Branding
Brands are about everything you do, say and deliver. Brands should challenge, provoke and re-invent. They should create experiences, evoke action and put power behind your promises. Whether it’s the creation of a new one or an existing brand roll-out, Fred believes in the
power of brand led-innovation. Fred understands brand matters.
Give Fred a design brief and the first thing we do is deconstruct it. Fred likes to challenge you, engage and push you. We’re a creative agency but creativity is about more than great design it’s about an approach, an idea and inspiration that transforms the ordinary into something special.
It’s about new ways of doing things, not for the sake of it, but to create real impact and results.
Get creative, get Fred.
power of brand led-innovation. Fred understands brand matters.
Give Fred a design brief and the first thing we do is deconstruct it. Fred likes to challenge you, engage and push you. We’re a creative agency but creativity is about more than great design it’s about an approach, an idea and inspiration that transforms the ordinary into something special.
It’s about new ways of doing things, not for the sake of it, but to create real impact and results.
Get creative, get Fred.
VHEY - Hull & East Yorkshire Guide
Fred has significant destination marketing experience across the UK and this project was a perfect opportunity to combine that with powerful design. Fred's design strategy for the Hull tourism guides was to take them to the next level by ensuring they had more of a contemporary magazine style, which conveyed experience as well as destination. More
Amy
Fred was chosen to develop a name and brand identity for a new piece of software for the hospitality industry that was going be launched across the UK to high end restaurants, bars and clubs. As the product fulfils multiple staff roles Fred wanted to personify it and create a brand built around a persona.
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Online/Digital
Online, on time, on message. Web presence needs to work hard and compete harder and your website is only one part of it. Fred’s Web is our bespoke new media and web product. All our new media clients benefit from a full online strategy that includes creative design, innovative web build, bespoke content management for easy updates, aftercare package, social media, SEO and online advertising as needed. We can also train your team to update the site so that they
can manage your website and you can minimise costs.
By the way, Fred doesn’t do template sites, everything we do is bespoke to
you because your business and product is unique.
can manage your website and you can minimise costs.
By the way, Fred doesn’t do template sites, everything we do is bespoke to
you because your business and product is unique.
Andrew Jacksons
Andrew Jackson Solicitors are a leading Yorkshire law firm with a modern perspective, over 150 years of heritage and clients across the UK, Europe and ROW. They wanted to undertake a major step change in their online presence to ensure it reflected the scale of the business and their clients. Fred got under the skin of the Andrew Jacksons and we didn't start on the website development until we understood their business plan, their commercial needs, their issues and their aspirations.
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Princes Quay
The retail sector is having to fight back against some enormous pressures and the current economic climate and it has never been more important for stores, centers and leisure venues to have a strong dynamic online presence. Fred designed the Princes Quay website to ensure it not only reflected the fresh look of the refurnished centre and its extended food and leisure offer but also that it was fully interactive with social media, fashion blogs, and entertainment news. More
PR / Communications
The right PR & Communications activity is all about innovative ideas and targeted relevant content. One piece of PR in your core target publication could be worth 20 in peripheral titles
that your customers will never read. Real results are what matter. Great campaigns should
engage, showcase and promote who you are and what you do with a style that delivers
on your brand. Impact comes from sheer hard work, persistence and a fresh creative
approach bespoke to you. Simple.
that your customers will never read. Real results are what matter. Great campaigns should
engage, showcase and promote who you are and what you do with a style that delivers
on your brand. Impact comes from sheer hard work, persistence and a fresh creative
approach bespoke to you. Simple.
Green Port Hull
The timing of submission of planning applications for the £210million development was critical and presented numerous challenges when it came to media activity, but Fred loves a challenge! Interest was always going to be high in one of the most eagerly anticipated proposed developments for the Hull and Humber region in decades, however it was of huge importance that the details remained out of the public domain until the day of the announcement, which was no mean feat considering adverts had to be placed with local press to land on the designated day.More
Promenades
The retail sector has particularly struggled throughout the recent economic difficulties with some high profile casualties and shopping centres up and down the UK suffering significant drops in sales and footfall, with the number of year-on-year shoppers in 2011 seeing an average monthly drop of between 2.2% and 3.2%. Fred took on the challenge of repositioning The Promenades as being at the heart of Bridlington to help reengage with both local people and seasonal visitors.
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