Fred has experience of helping entrepreneurs bring their ideas to life by delivering clear marketing strategies to support their ambitious, inventive, commercial ideas. Amy is a new software solution for the hospitality industry which was to be launched across the UK. Fred developed a full brand and identity concept for this excitiing national product. As this was going to be aimed at upscale establishements and venues Amy’s look and feel was intentionally stylish and thought provoking to establish the system as something different and innovative. Amy is proving to be very attractive!